- Much Better Adventures states its mission is to build the world's most positive impact travel company. This claim is supported by its B Corp certification, which involves rigorous third-party audits and a high B Impact Score of 109.9. The company actively pursues carbon neutrality for its trips by purchasing high-quality REDD+ nature-based carbon credits through the World Land Trust's Carbon Balanced program. They have set a goal to reduce emissions per customer per night to 17 kg by 2030, with recent data showing a downward trend.
- Financially, an average of $76 out of every $100 spent by customers goes directly into the local economy. Furthermore, 5% of their revenues are donated to a fund supporting local communities and conservation efforts, including reforestation and rewilding projects, and have protected 4,500 acres of land. They also co-founded the Tourism Declares a Climate Emergency movement. While aiming for single-use plastic-free trips by 2021, this goal was impacted by COVID-19. Public data on renewable energy, waste, and water usage beyond their B Corp certification is limited.
- Based on available data, Much Better Adventures demonstrates a strong commitment to positive impact, particularly in carbon offsetting, local economic contribution, and conservation. To further enhance trust and transparency, publicly reporting on specific waste diversion rates and renewable energy usage in their operations could be beneficial.